In June 2024, the Restream team led a masterclass at the Digital Academy for congressional staffers at the US House of Representatives. The goal was to enhance staffers’ live streaming skills and experience with video creation tools. The reason for organizing this event is clear: live streaming has become essential to their roles.
The shift to online campaigning
In today’s digital age, a strong online presence is essential for any political campaign. Live streaming is a powerful tool for reaching millions instantly, offering authenticity and spontaneity that are vital in modern political campaigns.
Why live stream campaign events?
Live streaming simplifies communication with constituents. Key benefits include:
- Real-time updates: Instantly inform voters about new developments, policies, and events.
- Interactive feedback: Engage directly with constituents through live chats and comments, gaining insights into what matters most to the community.
- Humanizing candidates: Show candidates’ personalities and policies in real-time, showcasing authenticity and relatability.
- Building trust: Live, unedited content fosters transparency, enhancing trust between candidates and voters.
- Reaching the new generation: Live streaming happens on social media, where the younger generation gets their news and information – traditional TV is not their first choice.
What to stream: Best use cases for live political content
Live streaming can innovate various aspects of a political campaign. Best use cases include:
- Press conferences and media briefings: Announce news directly to the public and media, reaching a wider audience.
- Policy statements: Share quick updates on important policies, ensuring clear and timely communication.
- Campaign rallies: Capture the energy of rallies for supporters to enjoy from anywhere, making everyone feel included.
- Live Q&A sessions: Hold real-time Q&A sessions to discuss important topics and answer viewers’ questions, making voters feel heard.
- Expert panels and discussions: Invite guest speakers, policymakers, analysts, and industry experts for live talks on key issues, offering diverse perspectives and in-depth insights.
Political campaigns with Restream
Choosing the right streaming tool is vital for effective political outreach. Restream stands out as an easy-to-use, secure platform that connects with all major social media sites, ensuring a broad reach.
- Simple setup: No tech experience needed. Going live is easy from a desktop or mobile device.
- Professional look: Use multiple camera angles and add images, clips, and presentation slides to illustrate your message.
- High-stakes events: Stream pre-recorded videos to ensure polished delivery and avoid technical glitches.
- It’s easy for guests: Invite speakers for live interviews or panel discussions with a simple link and rebroadcast on guests’ channels to reach more viewers.
- Meet viewers where they are: Seamlessly connect with major platforms like X, YouTube, and Facebook – the main sources of news for many constituents.
Create stunning live videos
Restream Studio is the easiest way to create high-quality live videos on multiple platforms at once. It’s user-friendly and offers an engaging viewer experience.
Live campaigns are powerful campaigns
Live streaming provides the tools politicians need to connect with a wider audience online. Staffers in the House of Representatives prefer Restream for live sessions. From U.S. House Minority Leader Hakeem Jeffries to U.S. Secretary of the Treasury Janet Yellen, many officials leverage Restream for live sessions.
Creating live experiences consistently across all channels and platforms ensures political ideas become actionable and inclusive. Engaging the younger generation of voters and political activists requires more than just information—it requires involvement, visibility, and a sense of being heard.